Wednesday, February 26, 2014
The Sadness Of Beautiful Strangers
Last year, in one of the most absorbing conversations collected from the Vietnam-Cambodia-Bangkok-Laos digressions, a question was solicited by a restless transient that I remembered while idling in Yangon's airport last month:
"Do people really travel to find themselves?"
Walking home from tonight's dinner with friends, I again suddenly remembered the question. I searched my memory and cannot recall what insane reply escaped my drunken mouth at that time, but the question hit me.
What if the same question was asked of me now?
What if I can revise my inebriated, clumsy reply then?
What if I can say:
"What if...what they are trying to find, they already possess, and all they really need is someone to point inward and remind them?"
Wednesday, February 12, 2014
Non sequiturs
So it is my resolve not to make any resolutions. Devoted readers usually crowding the self-help shelves will of course view me like an irresponsible aberration but I am finally getting better at not giving a flying fig about what anyone thinks.
Though quite liberating, this can be a source of mild terror too.
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Not enough memory.
That’s what my Blackberry groans, impersonally, every time I try and snap a picture.
To which, the delinquent brat in me would flirt with the impulse to stomp on the underperforming device or fling its sorry whiteness on the nearby wall. Partly in resentment, partly in protest and partly because that cold auto-response is a goshdarn lie.
The BB memory card is bursting to the seams with memories.
In there swims images snapped from last year’s Ho Chi Minh, Phnom Penh, Siem Reap and Bangkok misadventures. The uncooperative memory card holds random notes that will help shape stories to be transcribed should there be a window in the immediate future to do so. Confined in its bytes and computing algorithms are archives of faces of strangers, curious objects and anything considered to be exotic as tokens and testaments fueled by restlessness and the desire to leave comfortable rooms.
It is loaded with memories; it’s the availability of storage legroom that’s just missing.
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January 2013, I found myself in Myanmar. A multi-sensorial paradox.
But I am not giving Yangon justice by summing it up just so.
All I wish is for summer to come soon, a little spot somewhere with a hammock and, in the lazy afternoons, write properly, contently, retracing the misadventures and rediscovering them like a box of childhood trinkets, then to drown in the gush of familiar feelings you thought you have misplaced.
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Pretoria, South Africa popped into March’s work itinerary. High time to invest in a proper camera. Though the mind can amazingly pickle things for eternity but when a memory blurs, what comes out of a proper camera will be cherished familiarity.
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Authenticity.
The very word that induced tears from a smart, overly-achieving, energetic woman who at a very young age was a delegate to this year’s World Economic Forum.
We have decided to meet in the obscenely-priced hipster café slash bar slash deli and the meeting was framed around the idea of catching up, explore a collaboration and map a strategic branding initiative for projects of common interest.
What we both haven’t predicted was how, without admonition or preamble, the antiseptic formality of the business agenda drifted into a conversation on authenticity.
I was talking, without noticing, that my vocal decibel changed tack. I was speaking in a cadence that, I wasn’t aware until too late, bordering into an odd alternate of bruising guilelessness and emphatic tenderness and when I looked up from stirring my cup her eyes were not only welling but streaming.
She told me that I hit the nerve and I totally nailed how she felt about the complex partnership she had with her co-founders in a social enterprise. The difficulty to assign proper words for all the struggles. That I spoke the truth and articulated everything she was grappling to come to terms with.
I told her I wasn't pulling a gambit. I was describing the things the way I truthfully saw it. And there should be no other way of putting it.
I walked home, a block away from the café, authenticity, that seemingly innocuous word, floating in my mind like a dandelion hovering in the eye of a hurricane .
Sunday, December 22, 2013
Monday, November 4, 2013
Sunday, May 12, 2013
I'm Hungry, Therefore I'm Ugly
I mention this because when I say southwards of the channel menu I mean local channels. Now before you jump into accusations of elitism and fire off an angry, flaming remark in the comments section, may I remind you that I grew up during the '80s, which means, for my generation, cable is not a television subscription service but a wire connected to an antenna that someone has to keep on rotating to get better screen reception. Don't laugh, this is serious business and woe is the man who will be forced to climb up the rooftop to shake the antenna when the screen goes all zigzaggy during a crucial third quarter of a basketball game, the particularly tense scene in Regal Shocker, or for some people, the Q&A segment of a Ms. Universe coverage.
The point of all this is: I have a particular affinity for local programming. Until this past decade when television stepped on the banana peel of "masa" ratings war, slid off into the mediocre ditch and was unable to get up.
So you must understand the neurotic anxiety of clicking into a random local channel and beholding, say, Daniel Padilla singing, hellbent into making music obsolete.Or having your lunch soundtracked by aimless banter, over-recycled jokes and a menagerie of unbelievably untalented starlets in tacky cocktail outfits being serenaded by matinee idols who sound like they are in the middle of a massive hiccup and about to throw up undigested squirrels they had for lunch.
I exaggerate.
And if you thought that you have descended into the abyss given the sorry state of local programming, the advertising will confirm your suspicion that Hell has no basement. Majority of local advertising are flickering proofs that Hell is a bottomless well.
I exaggerate. Or am I?
So I cheer a little bit every time I wander into the gates of hell and beheld this ad:
The first time I saw this work my auto-enthusiastic exclamation was monosyllabic: "WOW!"
It's a very classy, sophisticated piece of work. Spiced with double entendre and sexy innuendos, the rich visuals and that sparkly-sexy-moody music delivers the message across smartly with panache, puns and pitch. Work of this caliber is to be encouraged - it's a testament to the brilliance of its creators and the courage of the client who refuses to give in to the least common denominator school of ad-making.
Then this humorous piece came later on:
Again, a hilarious take on most Filipinos' habit of making 'kupit' if he can get away with it. The punch line is a direct pun. Good job!
Just when those two ads seem to be a fluke - random bright sparks in the sea of triteness, I encountered this one:
It stops just right from tipping towards saccharine cheesiness and charms your socks off with its unapologetic, sheer optimism!
Just when every smart viewer was deeply convinced that there is indeed a bright spot in local advertising, and that the client-agency relationship must be on perpetual honeymoon given all the client trust-creative output ratio, this ad just might change all that:
I was passing through my living room, rushing towards the bathroom when this spot hit the screen.
I froze on my tracks, chilled with disbelief.
My jaw hit the parquet with a comatose thud.
What is the message here?
Hunger results to ugliness and expensive meals make it doubly ugly. Get the value meals and as the chirpy girl cheerfully exhorts the viewer "Don't get hungry, don't get ugly."
Now people who know me will attest that I am one of those folks with the most warped sense of humor. Twisted things amuse me and I take every absurd situation with a pinch oh hilarity. Hey, I laugh at everyone in the same measure I laugh at my very own idiocy.
But P50 McSavers Meal #dontbepanget seems to be an exercise in lapsed, misfired judgement. I'm all for a good joke, for not steering everything into UptightTown.
However, try and look into the context of the huge slice of the population and this ad will have a different flavor.
In a country bursting in the seams with people scraping barely to get out of the gaping poverty trench, I am not sure it is an appetizing proposition to tell all the hungry people that they are ugly.
That anyone without fifty bucks and suffering from starvation is hideous-looking.
The whole spot runs for thirty seconds but the cringing, unpleasant aftertaste stays with you all day.
Wednesday, March 2, 2011
Hoodlum Humor

Esquire UK initiated me to the riotously sick comic world of Dagsson a long time ago and his insane sense of humor can hook you like an asteroid to a black hole.
In that illustrious magazine's twisted cartoon a stick figure woman was extending her hand to another stick figure man. The woman’s quote balloon says: “How do you do?” and the charming man say “I was masturbating.”
Obviously this is not Sunday school catechism material.
Saturday, December 11, 2010
Do The Pressure
Publicity put it that the strategy behind this Coke ad is to highlight how unique people handle massive pressures differently and here illustrated two minutes between sets of what appears to be a rapturous gig and the spectacular Duffy biked her way through a supermarket singing with her trademark raspy version of the Sammy Davis Jr. classic I Gotta Be Me. This speaks directly to me and I'd love to follow suit (and finally buy a bike) and plow my way through the downstairs Seven Eleven franchise.
I'd probably get apprehended and detained.
Speaking of pressure, isn't this another gorgeous version of the Queen classic?
Monday, November 8, 2010
Apartomatic
Friday, October 1, 2010
In Flight Entertainment Is No Longer Limited To Winning Merchandise
I am no prig, but this makes my molars grind in disbelief. Flight attendants are beacons of dignity: you have to respect them as authoritative frontliners with impeccable manners, polished behaviours and unshakeable air of graciousness and pride of her job. This is supposed to be fun for Cebu pacific but I hit the replay button in hope that the “fun-ness” of it will win me over with repeated viewing (sometimes things just grow on you) but I still have that sinking feeling of disappointment. I fly Cebu Pacific all the time and Fun Games is cool but this stunt robs the hardworking flight attendant a sense of nobility. Aviation is not a chorus line for Wowowee, Eat Bulaga or Showtime. There is a need for us to trust and respect the men and women who ensure our well being thousands of miles above the ground. It is humbling enough to serve every whim of people much lesser than you are; it’s demeaning when your safety precaution measures/message is drowned by ghoulish pop tune and bad choreography.
Passengers should pay attention to instructions, not swaying hips and jiggly boobs.Sunday, September 26, 2010
Floored
Wednesday, August 25, 2010
Page Fetish

Excuse me while I inhale fresh ink and fondle gorgeous paper.
Sunday, March 21, 2010
Itai! *
* Itai! - Ouch in Japanese
Wednesday, March 10, 2010
Literacy Unplugged
Welcome to the future where literacy is dependent on battery.